Privacy policy
Last updated:
At AURORAE, we value your trust and are committed to protecting your personal and business information. This Privacy Policy explains how we collect, use, and safeguard the data you share with us when you interact with our website, request equipment quotes, and communicate with our team.
Information we collect
We collect information necessary to provide commercial equipment quotes, process specs, and manage logistics. This includes:
Contact & Business Information: Name, corporate email address, phone number, company name, delivery address, and job title provided when requesting a quote or submitting an inquiry.
Equipment & Facility Specifications: Project requirements, electrical specifications, operational volume, and equipment preferences provided for quoting and spec matching.
Usage & Device Data: Technical data collected automatically when visiting our site, including IP address, browser type, operating system, referring URLs, pages viewed, and time spent on site (gathered via standard cookies and analytics tools).
How we use your information
We use the information we collect strictly for commercial and operational purposes, including:
Generating equipment quotes, spec sheets, and lead time estimates.
Coordinating nationwide freight, delivery logistics, and site scheduling.
Responding to customer support, warranty, or machinery inquiries.
Improving website performance, user experience, and catalog offerings.
Sending technical updates, service notices, or relevant commercial offerings.
Ensuring site security, legal compliance, and preventing fraudulent activity.
Sharing your information
AURORAE does not sell, rent, or trade your personal or business data to third parties. We may share necessary data only under the following circumstances:
Service Providers: Trusted third-party vendors who assist in operating our website, managing hosting, CRM management, web analytics, and freight/logistics partners required to coordinate delivery.
Legal Requirements: When required by law, subpoena, or government regulation to protect our legal rights, property, or safety.
Cookies & tracking technologies
Our website uses cookies, pixels, and similar tracking tools to analyze traffic, improve user experience, and remember your preferences. You can choose to disable or manage cookies at any time through your browser settings, though some features of the site may function with reduced capability.
Data security
We implement appropriate technical, administrative, and physical security measures to safeguard your personal and commercial data against unauthorized access, loss, alteration, or disclosure. However, no internet transmission or electronic storage method is 100% secure, and we cannot guarantee absolute security.
Your rights
Depending on your jurisdiction, you have the right to:
Access, correct, or request a copy of the personal information we hold about you.
Request the deletion of your personal data from our systems.
Opt out of receiving promotional or marketing communications at any time.
To exercise any of these rights, please reach out to us using the contact details below.
Third-party links
Our website may contain links to external websites, manufacturer resources, or partner portals. We are not responsible for the content, privacy policies, or practices of external third-party sites. We encourage you to review their policies prior to providing any information.
Changes to this policy
We may update this Privacy Policy periodically to reflect changes in our business operations, equipment offerings, or legal requirements. Any modifications will be posted directly on this page with an updated "Last Updated" date.
Contact us
If you have any questions about this Privacy Policy or how we handle your data, please contact us.